Here’s a thought: What if the beauty industry finally recognized that sexual wellness isn’t just a niche category, a hush-hush topic reserved for side shelves and whispered conversations? Instead, it’s a vital part of holistic body care—just as important as that luxurious face cream or rich body butter. And no, it’s not the same as feminine care. It’s bigger, broader, and belongs to everyone.

The Missing Piece in Body Care

We’ve made huge strides in beauty and wellness over the past decade. We’re embracing diverse skin tones, celebrating body positivity, and learning that self-care is more than a weekly face mask. But when it comes to sexual wellness, it’s as though the industry still keeps the conversation behind closed doors.

It’s time we view sexual health as an integral part of our well-being. Just like we pamper our skin to keep it glowing and our hair to keep it healthy, tending to our sexual wellness should be another form of self-care. When we nurture our pleasure, explore our desires, and prioritize our intimate well-being, we’re taking care of our whole selves.

Why Sexual Wellness Isn’t Just Feminine Care

Let’s clear up a common misconception: Sexual wellness isn’t synonymous with feminine care. Yes, vaginal health is one aspect, but sexual wellness as a whole touches everyone—regardless of gender. It’s about understanding our bodies, honoring our pleasure, and making space for conversations around desire, boundaries, and intimacy.

The beauty industry often falls into the trap of marketing sexual wellness in a way that centers only on women. While it’s empowering to see products designed for female pleasure, we can’t stop there. Everyone deserves access to products and knowledge that help them feel confident and comfortable in their own skin—and in their own intimate experiences.

Why We Chose Maude, Dame, Puissante, and Biird

We believe that the brands we carry play a critical role in changing the conversation around sexual wellness. Maude leads with elegant, gender-neutral products that make intimacy simple and accessible for everyone, encouraging inclusivity in a space that has often felt exclusionary. Dame is known for its research-driven designs and commitment to creating high-quality products that cater to a wide range of needs, helping users connect with their bodies in fulfilling and pleasurable ways.

Puissante empowers people through education and beautifully crafted items, making the exploration of intimacy an act of self-celebration. Finally, Biird stands out with its strikingly designed pleasure products that elevate intimate care, while also advocating for the normalization of sexual wellness. These brands align with our mission to make pleasure and self-care a natural part of our lives, for all people.

A Call for Inclusivity

Imagine this: A beauty aisle where massage oils, pleasure toys, and intimate wellness products stand proudly next to moisturizers and serums. Where sexual health is celebrated as part of taking care of your body, rather than something you have to discreetly search for online. Where brands use inclusive language and cater to all people, not just women or heterosexual couples.

Wouldn’t it be amazing if the beauty industry could normalize conversations around sexual wellness the same way we’ve normalized talking about SPF or retinol? Because, honestly, pleasure shouldn’t be a taboo topic—it’s part of our well-being.

Let’s Redefine Beauty

If I could change one thing in the beauty industry, it would be to expand our definition of self-care to fully embrace sexual wellness as a body care essential. Our sexual health impacts our confidence, our stress levels, and even our skin (hello, post-orgasm glow!). By making this a mainstream part of wellness, we’re acknowledging that pleasure and intimacy are as important as any skincare ritual.

In the end, sexual wellness is a celebration of self-love, connection, and health that belongs to everyone. It’s time the beauty industry catches up and makes space for pleasure and well-being in every aisle.

With pleasure and care,
Your advocate for holistic wellness