In a world where we’re becoming more open about topics like mental health, wellness, and body positivity, it’s curious that sex toys—especially for women—still carry a sense of taboo. For many women, the idea of owning or even talking about a pleasure product can feel uncomfortable, despite growing conversations around sexual wellness. But why is that? Why, in the age of empowerment, do sex toys remain in the shadows for so many women? Let’s explore the roots of these lingering taboos and, most importantly, how we can move beyond them.

A Legacy of Silence

Historically, female pleasure has been treated as a topic too “delicate” or “improper” to discuss openly. For centuries, sex has been framed around male satisfaction, and anything outside that scope—especially women's desire for personal pleasure—was either ignored or stigmatized. This silence created an environment where many women didn’t have the space or encouragement to explore their own bodies, let alone seek tools like sex toys to enhance their pleasure.

As Dr. Sarah Hunter Murray, a sex researcher, notes: “The taboo around sex toys often stems from deeply ingrained societal messages that women’s sexual pleasure isn’t as important as men’s. It’s a reflection of the broader discomfort with female sexuality.”

While these historical views are slowly changing, many women still feel the weight of this legacy when it comes to using pleasure products.

The Influence of Cultural Narratives

Cultural narratives also play a huge role in shaping our thoughts around sex toys. In many societies, there’s still an association between sex toys and shame or guilt, especially when they are linked to female desire. Women are often taught that their pleasure should come from their partner, not from something they explore on their own. This can lead to feelings of inadequacy or confusion when the idea of using a toy comes up.

Psychotherapist Dr. Kristen Mark explains: “The myth that using a sex toy means something is wrong with your sex life is simply untrue. In fact, toys can enhance intimacy, build confidence, and add fun to both solo and partnered experiences.”

The truth is, sex toys are tools for exploration and empowerment, but because of long-held cultural beliefs, they are often misrepresented as something taboo or shameful.

Rewriting the Story

One of the most important shifts we’re seeing today is the reframing of sex toys as part of a woman’s self-care routine. Just like we invest in skincare, fitness, and mental well-being, sexual wellness is a vital part of our overall health. Women deserve to feel empowered to explore what brings them pleasure—on their own terms and without judgment.

And the data backs it up! A survey by The Journal of Sexual Medicine found that women who use sex toys report higher levels of sexual satisfaction and body confidence. By embracing tools that help us understand and enjoy our bodies, we’re not just breaking taboos; we’re reclaiming our right to pleasure.

We, Wendelien & Sanneke from Inwonderstate.com, believe that pleasure is an essential part of a woman’s well-being. That’s why we curate a selection of the finest sexual wellness products designed to empower you to explore your desires without apology. We are committed to breaking down the stigma around pleasure products and creating a space where women can feel confident and informed in their choices.

Moving Forward: Pleasure Without Apology

Breaking through these taboos is ultimately about shifting our mindset. There’s no shame in prioritizing your own pleasure, and there’s no rulebook for how that should look. Whether you’re exploring on your own or enhancing your connection with a partner, sex toys are just one of many ways to celebrate your body and your desires.

As more women openly discuss their experiences and share their journeys toward sexual wellness, the stigma around pleasure products will continue to fade. The key is to remember that your pleasure is personal—and there’s nothing more sophisticated, more empowering, or more beautiful than embracing it fully.

We encourage you to explore your body on your own terms, knowing that sexual wellness is just as important as any other aspect of your self-care. Let’s continue to talk, explore, and normalize what has been hidden for too long. Pleasure isn’t something to apologize for—it’s something to celebrate. 'Cause, damn, it feels to good to be Alive!